Privacy Policy

Soft Breathe ("we", "our", or "us") is committed to protecting your privacy. This policy explains what information we collect when you visit softbreathe.com, how we use it, and what rights you have.

1. Information We Collect

a. Information you provide voluntarily

When you subscribe to our newsletter or contact us, we collect your email address and, optionally, your name. We do not collect this information unless you explicitly submit it.

b. Usage data collected automatically

We use Google Analytics 4 (GA4) to understand how visitors interact with this site. GA4 collects anonymised data including approximate geographic location, device type, pages visited, and time spent on each page. No personally identifiable information is transmitted to Google Analytics.

c. Cookies

We use cookies solely for analytics purposes (Google Analytics). We do not use advertising cookies or tracking cookies for cross-site behavioural profiling. You can disable cookies in your browser settings at any time without losing access to any site content.

2. How We Use Your Information

• Newsletter emails — to send you the periodic newsletter you subscribed to. You can unsubscribe at any time via the link in every email.
• Contact messages — to respond to your enquiry. We do not add contact enquiries to any marketing list.
• Analytics data — to improve the content and performance of the site. This data is aggregated and not linked to individual users.

3. Third-Party Services

We share information with the following third-party service providers, only to the extent necessary to operate this site:

• Resend — our email delivery provider. Email addresses collected for the newsletter are transmitted to Resend to send confirmation and newsletter emails. Resend's privacy policy is available at resend.com.
• Google Analytics — web analytics. Data is processed in accordance with Google's privacy policy.
• Cloudflare — our hosting and CDN provider. Cloudflare may process network-level data (IP addresses) as part of delivering the site. This is governed by Cloudflare's privacy policy.

We do not sell, rent, or trade your personal information to any third party.

4. Data Retention

Newsletter subscriber data is retained until you unsubscribe. Contact enquiry data is deleted within 12 months of the final exchange. Analytics data is retained in accordance with Google Analytics' default retention settings.

5. Your Rights

Depending on your jurisdiction, you may have the right to access, correct, or delete the personal data we hold about you. To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.

6. Children's Privacy

This site is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

7. Changes to This Policy

We may update this policy from time to time. Material changes will be noted at the top of this page with a revised "Last updated" date.

8. Contact

Questions about this policy can be sent to [email protected] or via our contact page.